Objective: Define the role and interconnected relationship of marketing, entrepreneurship and social media.
Introduction: Although social media is new, due to the fact that it requires participation from customers it isn’t considered “new” media. Social Media is a subset of new media.
Step 1: Preliminary Research.
Research readings from this lesson and external sources
Step 2: Write a minimum of 750 words
Describe how startup businesses use new media and social media marketing.
Define/illustrate the differences and similarities of new media and social media marketing..
Discuss some of the risks of incorporating social media marketing into your businesss marketing plan.
Explain at least four specific benefits of using “new” media and social media marketing for a startup business and provide examples.
