The purpose of this assignment is to use SAS Visual Text Analytics to analyse a dataset labelled AmazonAlexaReviews available on Moodle as a CSV file. The dataset consists of 3151 Amazon verified customer reviews of various amazon Alexa products like Alexa Echo, Echo dots, Alexa Firesticks etc. The data also includes star ratings, date of review, and variants of Alexa products. In this assignment, you will use only the customer reviews text, which is named verified_reviews. The verified_reviews variable represents free-form, unstructured customer reviews collected from Amazon’s website.
You are required to conduct a data analysis of Amazon verified customer reviews using SAS Visual Text Analytics in two parts. Part 1 consists of exploring predefined concepts and automatically generated topics to derive insights from the data. Part 2 consists of defining your own custom concepts and custom categories to answer specific research questions.
