Discuss ways to motivate and engage one specific subculture or ethnic/underrepresented group that your brand may have overlooked or has not specified as a target market in the United States. In doing so you will be asked to select a product category (this will only apply to that this subculture or ethnic group may have an interest in purchasing. You will develop 2 strategic recommendations that would attract them as well as develop a media mix that would engage this new targeted group. During your discussion of media, please share options that you plan not to use and include a rationale for your selections. In other words–why are you selecting these media options and why are you not selecting the others?
