Discussion: The first case study in Chapter 8, is The Invisible Global Retailer and Its Reentry into US Markets. After reading the case, including all links to which you are directed to review in the case, please post your response to at least two of the following questions raised by the case study. Before the end of the week, also comment on at least to postings by your classmates:
Analysis How do non-German markets figure into the Otto Groups strategy?
What do you think the firm has had to do to plan for this level of international expansion?
Which country-entry modes does the firm appear to prefer? Does it vary these modes?
After the Otto Group failed in its first effort to enter the US market with Spiegel, why would it try again?
How does this latest effort to enter the US market differ from its prior attempt?
