What is International Marketing? Differences between domestic and international marketing. Globalisation, Theories of Internationalisation. Doole, Lowe, Kenyon (8th ed); Chapter 1 Page 1 – 7, 23-33 Chapter 5 155 – 160, 173-176, 178 (adv stages of internationalisation) – 185 Chapter 6 P 190 – 200 External Environment: Social and Cultural Influences Doole, Lowe, Kenyon (8thh ed) Chapter 1 Page 8-12 Chapter 3 World Trading Environment External Environment: Political, Economic, Legal, Technological Doole, Lowe, Kenyon (8th ed) Chapter 1 Page 15 -23 Chapter 2 Research and opportunity analysis Doole, Lowe, Kenyon (8th ed) Chapter 4 Doole, Lowe, Kenyon (8th ed) Market Entry Methods Chapter 7 its for International Marketing
