read “WestJet: Building a High Engagement Culture” case from Ivey Publishing. This case study is available at Harvard Business Publishing Education for $4.25. Answer all questions provided with the case thoroughly. Peer responses are not required for this case BUT you must provide at least one robust academic reference per question answered for full credit. References should not come from material provided with this course!
WestJet: Building a High-Engagement Culture
Gerard Seijts, Ken Mark
Assignment Questions:
1. What does the management team at WestJet believe is its competitive advantage?
2. What is the source of that competitive advantage?
3. Is the culture at WestJet as important to the competitive success at WestJet as its management team believes it is? Why or why not?
4. How serious is the threat from conventional airlines that want to imitate WestJets culture?
5. What does it take to create a culture of engagement and ownership?
6. How should the management team respond to the pilot issue?
7. What does WestJet need to do to keep its success going as it expands its fleet?
