PLEASE SEE ALL ATTACHMENTS(4)- HJ’S FOOD TRUCK BUSINESS PLAN, FOOD TRUCK PRODUCTS, PROFESSORS SAMPLE PLAN AND RUBIC TO SEE ASSIGNMENT EXPECTATIONS.
Marketing Research and Evaluation:
-Market research – (must include data sources) includes Target market analysis meaning target market is defined (size, growth potential, needs)
-Competition: Key competitors are defined
-Analysis of competitor’s strengths and weaknesses
-Key message to be communicated
-Descriiption of how 4 P’s will be implemented