Write a marketing plan and commitment of what you will be doing to market the #FIU BISTRO. A good plan should have the following components: Specific commitments on realistic actions Dates and calendar of when these actions will take place Your primary focus should be on Promotion/Advertising(of the traditional 4 Ps)—-The other 3 Ps…product(menu), the price, and place are well established. Identify your target audience for each activity along with your specific strategy When you think of strategy, what are you trying to accomplish? Brand awareness? Drive more repeat guests? Drive new guests?Improve quality perception? Improve safety perception? All actions should be items with zero or negligible cost Your written plan should exceed a minimum 500 word count
