In addition to the information in the case study, research this McDonald’s using at least (2) outside scholarly articles. Do not use a website as a reference. Your reference source must have an author. Discuss these six topics in relation to your company and discuss how the economic situation of today influences the strategic decisions your company is making. Each of the six topics discussed should be in bold print. The 5 topics are Five Forces Framework, company’s life cycle, company’s value chain, three components of strategic management, mission statement, and vision statement.
These questions are should be answered by reading the essay:
A. What is the vision statement of your selected company and what is your company’s purpose?
B. What is the importance of each of the six topics within your company?
C. What is the usefulness of understanding this topic in today’s corporate economy?
D. Through what strategies does your selected company choose to excel over other strategically grouped companies. For example, what strategies does Apple choose that keeps it on top?
Many of the 10 case studies have authors shown in the beginning of the case study. Formulate your reference listing from those authors listed. If no case study author is found, then use the text where the cases were derived. The reference listing for that text is:
Dess, G. G., Eisner, A. B, & McNamara, G. (2015). Strategic management: Text and Cases. (8th Ed.). New York, NY: McGraw-Hill/Irwin.
Paper Format (no abstract is necessary):
Title Page – Include a title page with your name, student number, title of your paper, course number & course name.
Introductory Paragraph – Include an introductory paragraph that states your company and your six topics and why you selected them.
Font and Spacing – Use Times New Roman 12 pitch font with double-spaced lines.
Length – Write a 4 to 6 page essay not including the title page and citation page. Make sure you have at least 1400 words, not including the title and reference page.
Reference Page – Include all sources including your textbook on a separate reference page. Use references with authors, not websites. All references must have citations within your paper. Use APA format.
