Identify the details of an East Asian based organisation that has a specific strategic problem(s), which needs a turnaround or retrenchment strategy. For example, the problem may be the result of unsuccessful previous strategies, changes in market demand, or changes in competition, or a combination of factors. The problem should exist now, or have existed in the previous 12 months. The case organisation may be a private business (sole trader, partnership or company), social enterprise, or public body. Your case description should be based on secondary data, i.e. public domain knowledge, and primary research is not expected. However, if you have access to primary data, e.g. you work for the firm or have contacts in the firm, you may use such primary data. The case section should be around 1,000 words and accounts for 40% of the assignment mark. The case should lead to a strategic management issue or problem that needs solving. The end of the case must be followed by two strategic management questions. At least one of the questions should require the ‘student’ to devise or suggest a strategy for the future, to solve the specific problem(s) or issue(s). 2. A teaching note. Think of this as your ‘model answers’. For each question, you should provide details of at least two possible/acceptable answers. Remember, case answers should be given in the form of a conclusion (e.g. this is what you should do) followed by evidence of how you arrived at this conclusion. It may be appropriate to spell out the learning outcomes of the case. The teaching note should be no more than 1,000 words in total and accounts for 60% of the mark. Marks are awarded for how well the two parts integrate. Theories or concepts covered in the module must be used to support the teaching note. You may also other appropriate sources such as strategic management text books and journals. Their use must be appropriate and clearly justified. Please note that all material should be referenced in a section following the teaching note (e.g. newspapers, textbooks, journals, etc.). References are not included in your word count. The use of photographs, tables, etc. is encouraged where relevant.
