Video: Southwest Airlines – Why is Marketing Management Important?Please remanber at least two academic sources for your research beyond the textbook. Cite and source in APA format.Part onehttps://youtu.be/h2KueKSmwpUPart twohttps://www.youtube.com/watch?v=XjJrBQabjK4Directions: View the video and answer the questions below.Describe the marketing exchange relationship that exists between Southwest Airlines and its customers.Describe the 5Cs of the marketing framework as they pertain to Southwest Airlines. Hint: create a few sentences for each of the C’s.How does Southwest Airlines’ approach to providing a total product experience capture the marketing framework elements of STP (i.e., segmentation, targeting, and positioning) and the 4Ps (i.e., product, price, place, and promotion plus a 5th P – people/target market)? Hint: develop a few sentences for each of the STP’s and 4 P’s. As the market changes, how can Southwest Airlines maintain a competitive advantage? Hint: you need to address specific things and not state something similar to “keep doing the same thing.”What do you believe is the most effective social media platform that Southwest Airlines uses? Why?Please include at least two academic sources for your research beyond the textbook. Cite and source in APA format.
