The book : Trott, Paul Innovation Management and New Product Development 6th Edition, Pearson 2017,
case Studies: Look at how Viagra was developed and commercialized through an academic paper, and then support a thesis (as noted below) with relevant facts from your readings and internet research.You should create an argument that addresses the following questions in your paper: What role did organizational processes play in the success of the drug? How could Pfizer better manage innovation in the future?
Case is found on page 299 in Trott book. You will want to include topics covered by the questions at the end of the case as well as some of the models from chapters 8 & 9.
Research Paper format:
The above was taken from the college website: Building the Draft EssayOpens in a new window
How to begin can be found on our library site: Library Self-Help: Research Skills and ConceptsOpens in a new window
It is estimated that the each paper will be 5 to 6 pages single spaced. Be sure to follow proper referencing format and include your full bibliography at the end of the paper.
Finally, as you build the body of your paper, keep revisiting your thesis with three questions in mind. First, does each paragraph develop my thesis? Second, have I done all the development I wish had been done? Third, and most important, am I still satisfied with my working thesis, or have I developed my body in ways that mean I must adjust my thesis to fit what I have learned, what I believe, and what I have actually discussed?
