Instructions Part 2
APA 7th edition
750 minimum words
2-3 scholarly references in 7th edition APA formatting
Based on the problem identified in Part 1 – Problem Identification, perform the simulation. (See attached Part 1 essay for your reference).
Write an analysis of the brand based on your results.
In a written analysis/interpretation, discuss how and why you selected the data. Identify clear and measurable priorities for selecting the data.
Explain why the priorities were chosen using at least one authoritative source.
Identify the most urgent problems/issues that need to be analyzed using data based on the simulation results.
Based on your simulation results , what needs to be analyzed and measured? How will you measure it?
Based on the simulation results, address the following:
Predict the brand’s market demand
Discuss production decision in relation to historic production levels, demand, and inventory levels.
Set the channel price
Discuss specific pricing strategy
Discuss the implications for profitability
Discuss how the pricing strategy aligns with consumer segments
What decisions were made in the simulation and why?
What were the criteria used to determine the market demand and channel price?
What were the criteria used in the decision for the promotional spending strategy?
What were the criteria used to optimize market share?
What were the criteria used to determine product position?
What were the criteria used to determine product features/attributes?
