Random and Stratified Sampling
1a. Explain the differences between random and stratified sampling.
1b. Review your case assignment ( see attached ) and share with us whether random or stratified sampling would be best for your target group(s).
Reading
Wilmot, J. (2017). The ultimate guide to product sampling in e-commerce. Available at http://blog.bazaarvoice.com/2017/11/15/product-sampling-guide-ecommerce/