Discuss the major differences between parametric and non-parametric statistics.

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Parametric vs. non-Parametric Statistics
Discuss the major differences between parametric and non-parametric statistics. Which of the two is applicable to the research conducted in the case assignment? See attached
Required Reading:
Hypothesis testing. (n.d.). Available at https://www.ashokcharan.com/Marketing-Analytics/~st-hypothesis-testing.php
Anderson, T. (2018). Statistical significance in marketing: Why does it matter? Available at https://www.disruptiveadvertising.com/conversion-rate-optimization/statistical-significance/
This is an excellent resource to add to your own library for future use.
Cremonezi, L. (2018). Introducing statistics in market research. (2nd ed.). Available at https://www.ipsos.com/sites/default/files/ct/publication/documents/2018-02/intro_to_stats_2018.pdf
Read Chapter 2: Analyzing business research data (pp. 51-72) in Clippinger, D. (2017). Business research reporting. Available from EBook (Proquest) Central database in the TUW online library.

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