Please read the attached case and answer the following questions:
1. What did Patagonia want to obtain with the ‘Don’t buy this jacket’ campaign?
2. Why did Patagonia switch to organic cotton, despite the costs?
3. How can you justify from a business perspective the commitment to give 10 per cent of the company’s profit (or one per cent of sales) to charitable organisations?
4. Is Patagonia a sustainable organisation?
