Carnegie vs Cialdini

Words: 116
Pages: 1
Subject: Uncategorized

The 2 books to reference:
1- How To Win Friends & Influence People, Dale Carnegie
2- Influence: The Psychology of Persuasion, Robert Cialdini

The prompt:
Compare and contrast Carnegie’s and Cialdini’s view of persuasion. Is one more dominant in business than the other?

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