After reading the NHL Enterprises Case from our textbook, respond to the following prompts in one to five sentences:
Based on the information in the case (and as of the case’s date, 1998)
Evaluate NHLE’s value chain?
What does the overall value chain for this sector look like (raw material to delivery)?
Which portions is NHLE currently engaged in?
How would it change under the three variants of the expansion opportunity?
Are there alternatives to vertical integration that the case doesn’t describe?
How would the potential changes in vertical integration affect NHLE’s exposure to opportunism?
How would the potential changes in vertical integration affect NHLE’s flexibility?
How well do the potential changes in vertical integration align with NHLE’s resources/capabilities, organizational structure, and strategic goals?
