You work for a bike company based in New York called Rapid Bicycle Company. The Rapid Pro for Speed, Rugged Pro for mountain terrain, and Poise Pro for recreational use are three products sold at the company. You are conducting business in New York City and Amsterdam. The potential markets you can expand in are Rio de Janeiro and Bangalore. Employees are a stakeholder group, critical to the success of your business. Just as you researched customer requirements for your product design and marketing messages, you will need to research customer requirements, in this case potential employees, to craft your recruitment process.
For this paper, you will:
Talk about the importance of leaders in new companies to create a core marketing message across stakeholder groups.
Identify what process you would use to craft a marketing message that would be specially tailored to the employee stakeholder group to aid in recruiting top candidates. Include any research-based information on cultural and age demographics.
Using the results of the research you are compiling for your paper, present:
The basic information on the company goal to sell high end speed bikes. Include company name, vision, and products.
Your core marketing message for the company
The tailored message for each of the countries you are or can operate in from a customer perspective.
The tailored message and outreach strategy for recruitment in each of the countries you are or can operate in from a recruitment perspective. Include your rationale for the message and the venues that you are reaching out to.
