“Once you’ve established and scaled a successful reoccurring revenue business, the top priority is continued evolution….Change needs to be constant, but thoughtful enough to keep existing customers happy while attracting new ones.” (Baxter, 150)
In this review assignment of Part Three: Lead of our text, The Forever Transaction, you will select a company that has evolved well and then write a 1-2 page memo discussing HOW the company reflects the concepts discussed in Part Three of our text.
Overview of Company
Include the company’s mission statement (in your own words!), products/goods/services the company produces/sells, and the target audience.
How (insert company name) had Evolved
Provide concrete examples of how this company has evolved and the benefits of this evolution
Comparing (insert company name) to “Forever Transaction”
Using your knowledge from this course and textbook, create a comparison between the company and the course material.
