These Following questions are for a management simulation class, I created a company named Velocity and have two brands called Velocity and Impulse. The questions will be based on my business but you can also include general business information. I have included some of the Q2 decisions from my page on the attachment.
Use as many examples as you can to show me your logic for making the decisions – I am interested in both the “Why” and the “How”. When numbers are required, quote them generously. Assume that I have no clue about what you are presenting – I need to see detail and depth of understanding
Answer the following 4 questions:
1.Discuss your market share at the end of Q2 – use graphs if necessary for clarity – how did you do vs. your competitors – where did you gain and where did you lose out? What role did pricing play in this? (25 pts)
2.Discuss your “Advertising & Brand management” decisions – what steps can you take to improve this? What is the impact of ‘media preferences and placement’ on purchase decisions – give your specific experiences (25 pts)
3.Discuss and detail your sales force productivity – going forward, how can you improve the performance – you may want to look at ‘Demand per sales person’(25 pts)
4.Look at both your Revenue and Net income – explain what happened – what decisions contributed to these. What steps can you take to increase both performance indicators? (25 pts)
