Part III In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part III, make certain to include the sections listed below in your marketing plan. Segmenting, Targeting, Positioning, and Differentiation Identify the specific segmentation strategies that you will use. Identify your target markets. Incorporate the use of specific demographics and data in your research. Marketing Strategy In this section, use the four Ps of marketing to specifically explain your product, price, promotion, and place (or distribution) strategies. Identify any specific competitive advantages that you have for each P that you are using. Positioning How do you want your customer to perceive your product or service? What benefits will you offer? What is your sales strategy? Explain whether you will focus on business-to-business (B2B) or business-to-consumer (B2C) markets.
