Discuss the competing roles that functional managers of R&D, Operations, and Marketing have in the innovation process, and how partnerships both internally and externally can enhance the success of innovation.

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Discuss the competing roles that functional managers of R&D, Operations, and Marketing have in the innovation process, and how partnerships both internally and externally can enhance the success of innovation.

Use this book
Trott, Paul Innovation Management and New Product Development 6th Edition, Pearson 2017

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