Assume that you work for the Chief Marketing Officer (CMO) of California Pizza Kitchen. Your boss had a recent success in Chile and wants to you to explore new territory in Latin America. This time, Mexico. Her idea is to start small and test that market by selling frozen pizzas, not opening a restaurant yet. She is giving you seven weeks to come up with a report that tackles the following topics:
Part 1.
Place: Apply a PEST analysis to assess Mexicos Political, Economic, Socio-cultural, and Technological development. Assume that I know the basics of the country. Focus on data that can help you figure out if Mexico is the right fit for CPK and vice versa. For example, is Mexico friendly to foreign investment, is it economically and politically stable, does it have trade agreements with its main trade partners, do they promote foreign direct investment, how would you describe Mexican culture in terms of their language, religion, and attitude to foreign cultures, etc. (20 points).
Content:
a) Political page
b) Economic 1 page
c) Socio-cultural page
d) Technological development page
