Review the scale you developed in a previous module, and discuss at least 3 different types of questionnaires that may be used to develop/enhance your survey instrument.

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1a. Review the scale you developed in a previous module, and discuss at least 3 different types of questionnaires that may be used to develop/enhance your survey instrument. (scale uploaded in file)

1b. Why did you select the 3 types of Questionnaires and how can they affect outcomes of marketing research?

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