o Provide an overall perspective of your company’s financial health.
o Use comparative financial ratio data to indicate how well your company is or is not doing financially when compared to it’s closest competitors.
o Focus on key financial strengths and/or weaknesses.
o Compared to competitors/strategic group.
Identify company’s key resources and capabilities
o VRIN tests for resource competitive power
o How do key resources and capability support competitive advantage?
Value chain and competitive advantage
