Turn in your creative brief for your campaign. If I have any suggestions or concerns, I will let you know. One person in your group can upload it.
Turn in your creative brief for your campaign. If I have any suggestions or concerns, I will let you know. One person in your group can upload it.
We went over all the elements in the PPTs- here it is again:
Creative Brief
Based on the Overview and Situational Analysis you are now ready to craft the creative brief, which will set the road map for your entire promotional plan.
To be included:
Client (brand you have selected)
Project: Integrated Marketing Communication campaign for XYZ
Objective:
What is the purpose and goals of the campaign?
What the campaign should make the audience think, feel, or do?
Target customer segments and key consumer insights
Message Theme:
What’s the single most important thing to communicate in this campaign?
Image of Campaign:
What image will the campaign communicate? (Luxury? Inclusivity?)
How will it be unique and different from the competition? Be creative and strategic.
Supports:
What are the supporting rational and emotional reasons to believe and buy?
Campaign Elements:
What pieces will be developed /what media will be used in your campaign? (Six elements – at least two are traditional media)
Constraints or Mandatories:
Your checklist for each piece of promotional materials. (URL, Social Media icons, copyright info, etc.)
Budget Proposal (tentative placeholder) – specifics to be provided in final pitch to client
