Write an essay/memo should be about and regarding Spotify 3 pages Double-spaced with 4 sources.
Expectations. The memo should provide a research-based analysis of products and brands by (1) evaluating the organization’s product strategy and (2) evaluating the organization’s brand strategy.
1) Evaluates product policy by
effectively assessing ALL of
the following:
• Product mix breadth;
• Product line depth;
• Product item design; and
• Product item lifecycle.
2)Evaluates branding by
effectively assessing ALL of
the following:
• Brand identifiers and
architecture;
• Brand meaning and
message;
• Strength of brand
elements; and
• Brand management.
3)Successfully uses in-text
citations from (and provides
end-text references for) at least
FOUR relevant, credible, and
accurate sources.
4)Successfully adheres to all
written deliverable or
presentation deliverable
guidelines. The presentation is
clear, concise, and easy to
understand
Refer to the Product Policy reading. Include mix breadth (e.g., variety and number of lines), line depth (e.g., number of items
in a given line), item design (e.g., product structure, characteristics, innovation attributes, etc.), and item lifecycle (e.g.,
introduction, growth, maturity, decline).
7 Refer to the Brands and Brand Equity reading. Include brand identity/identifiers (e.g., name, logo, colors, design, etc.), brand
architecture (e.g., family, type, etc.), brand meaning (i.e., customers perceptions about the brand), core brand message (e.g.,
simple, different, true, relevant, etc.), brand strength (e.g., four pillars), brand elements (e.g., memorable, meaningful etc.), and
brand management (e.g., approaches, value, defense strategies, etc.)
Again, this essay is about all things and topics on this about the music streaming company, SPOTIFY.
