Compare websites of two retailers that are in the same business (as an example jcrew.com (Links to an external site.) vs. abercrombie.com (Links to an external site.), or amazon.com (Links to an external site.) vs. bn.com (Links to an external site.)). Search for a list of “do’s and don’ts” of website design to compare the two retailing sites you have chosen. Here are some examples:
20 Do’s and Don’ts of Effective Web Design (Links to an external site.)
http://webdesignledger.com/tips/20-dos-and-donts-of-effective-web-design
The Dos and Don’ts of Web Site Design: Part 1 (Links to an external site.)
http://www.killersites.com/articles/articles_dosAndDontsWebDesign.htm
18 Dos and Don’ts of Usability on The Web (Links to an external site.)
Add any other criteria you like to your evaluation.
Review the range of information resources and services used in the sites and the manner in which they are organized, designed, and presented. Refer to at least four sources in composing your paper.
Write a paper about how well the sites support the activities of international e-business. After analyzing the sites, compare the strengths and weaknesses of the two sites. Draw a conclusion about which e-business does the best job of attracting customers to the website and retaining them once they get there. What are your recommendations for future technology updates for these sites?
Also, comment on how well you think each site does the following:
Offers a fast and convenient shopping experience
Provides access to support or additional information
Selects desirable products, displays them, and describes them in an attractive and easy-to understand manner
Describes methods for delivering purchases to customers promptly
Consider the use of online ads, affiliate programs, viral marketing, and email marketing; are these methods valuable and are there better choices?
If you were the team leader assigned the responsibility of completing this analysis, identify the educational backgrounds you would seek in forming your team of five people. You might want to consider what additional knowledge or subject matter would improve your team’s ability to fully assess these websites.
4- pages in length, not including the cover page and reference page.
