Suppose you are the manager of Cinema X housed in Shopping Mall A. You have recently signed up a contract with a telecommunication company for the service of targeted marketing based on people’s real time locations. The service enables you to send mobile coupons and promotional offers to people within 200 meters of a designated location.
Referring to the map attached, to answer the following two questions.
Q1: What strategy is it if mobile coupons are sent to people near Mall A? What strategy is it if mobile coupons are sent to people near Mall C?
Q2: Would you send mobile coupons to people near Mall B or near Mall C? Why?
