Discuss how the 5 countries differ in terms of culture.

Cultural Values Assignment
Purpose: To uncover the cultural origins of consumers who identify as members of American ethnic subcultures & to use them as insight into subculture differences in values, attitudes and behaviors.
1. Go to www.geert-hofstede.com and https://www.hofstede-insights.com/. Read the importance of culture, the description of the 6 dimensions of national culture (The 6-D model of national culture). After the reading, you should be able to define each one & give examples of related behaviors when asked. Include a list of all the national cultures’ definitions in the Appendix (at the end) of your paper.
2. Use the “Country Comparison Tool” available at https://www.hofstede-insights.com/product/compare-countries/. Pick 5 countries: the USA, the UK & then your choice of one each in Asia, Africa & Latin America.
3. On the first page of your paper, build a table with the 5 countries you have picked to study, as column headings, and the 6 national culture dimensions of Hofstede, as rows. Then record the appropriate numbers for each country in the columns & rows. Be sure to give your table a title.
4. Discuss how the 5 countries differ in terms of culture. In addition, explain how members of American subcultures composed of White non-Hispanics, African Americans, Asian Americans & US Latinos, might differ in values & behaviors due to their cultural origins.
5. Finally, explain what you believe are the marketing implications of the differences you found & discussed in step

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