To begin, you will start with the introduction, business requirements, competitors, and technology. Your goal in the final project is to establish an e-commerce presence, but first, you must improve the current technology. NOTE: A TEMPLATE WILL BE PROVIDED for this assignment. The Final Project (Case Scenario) For this project: Imagine that you work for a small brick-and-mortar business specializing in designer clothing, shoes, and handbags. Your business offers discounted designer clothing and accessories for men and women. There are two full-time employees and three part-time employees. The store currently has a basic website with a list of a few products, and customers can only purchase items in-store. This is a problem because the business is not able to reach customers as easily as its competitors. The business owner has identified the following companies as its primary e-business competitors: Zappos Kohl’s Macy’s HauteLook Nordstrom Rack Lyst The ultimate goal of the business is to promote growth with an online presence and become more customer-focused. The business owner wants to streamline the business processes involved in integrating a brick-and-mortar business with an e-business. She is aware that there will be some potential consumer privacy and security concerns associated with this change, and she wants to ensure that company data is protected internally. She also wants to be confident that the business’s suppliers and technology vendors do the same. The business owner is looking for a technology solution that will meet the following key technology requirements: integrating online shopping, managing inventory and shipping, providing order status and online payment processing, facilitating collaboration internally and externally (with staff and customers), managing customer contacts, providing reporting, and being able to use the new technology to address the current brick-and-mortar processes (sales, payments, inventory, and customer contact). Currently, the physical location struggles with managing customer information and does not have a reporting tool to help management make informed decisions.
