Decide your role (as an innovator or consultant) and provide a job description of your selected role related to innovation management Decide on a new innovate “product or business or process” and describe and explain its relationship to Purpose or design Potential industry or competitors/rivals Potential markets or customers Potential capital investment, costs and revenue Explain how the ideas came about By research By innovation (theories, models or techniques – taught in lessons) How to commercialise How to manage the new idea Support with references and intext citations