Questions)
1. What would be the best thing about owning your own business? What would be the
worst? Why?
2. Why is it a good idea to figure out your Economics of One Unit?
3. Briefly describe a product or service idea, e.g., a bookstore, and describe how you might
create a competitive advantage.
4. Analyze the buying process that leads customers to your product or service.
5. Discuss the concept of fixed costs. How are they different from variable costs?
