My part is only Assignment #1, questions 3 & 4
WRITING ASSIGNMENT INSTRUCTIONS: UNDER ARMOUR
This project
is broken up into pieces, or “Parts”, and is based on the basic strategic
planning process commonly found in most organizations. These assignments are
designed to give students opportunities to apply what they learn in class from
the textbook/lecture to real company cases.
Students can
choose any publicly traded U.S. company as the focus of their case
study/writing project. If you are not sure, what company to use, I provide some
sample companies (See Appendix). Please follow the sequence of these assignments
and complete each by its deadline.
Please follow APA style to format your
paper. APA template/sample will be uploaded on Canvas.
Make sure your work (all portions, no
exceptions) is in Times New Roman, 12pt
font, 1” margins.
Prior to submitting your document to Canvas, proofread your document
THOROUGHLY.
Paola Roncancio part:
3.
Analyze the industry condition and profit
potential by identifying the five forces of the industry. Identify at least 2 major issues for EACH of the forces in the model.
4.
What are the core competencies of the company? Are
these core competencies sustainable based on the VRIN criteria?
Provide
valid citation for works you cited from others.
Please
indicate who in your group contributed to each group project.
For
#3 and #4 above, the following items should help you get started. I expect to
see some of
these in your work because they are nearly always
applicable to most industries:
Unemployment rate, disposable income, wage rates,
currency exchange rates, inflation rate, etc.
Political stability at home and abroad, military strife,
effects of administration changes, etc.
Changing legislation (state / Federal), changing regulation
(FDA, EPA, etc.), court cases, etc.
Social and political issues regarding environmental
concerns (raw materials, production, waste, etc.).
Technological developments, availability of raw
materials, barriers to entry/exit, economies of
scale/scope, market growth/contraction, etc.
Social trends and issues involving the products
themselves, generational issues (i.e., old consumers vs.
younger, demands consumers put on businesses, demand
changes due to consumer preferences,
differences in regional demand patterns (flavors in one
area vs. another), etc..
