Trend and Color Services (10 points)
(This assignment corresponds with information in Chapter 5)
The textile industry works several seasons ahead. Fiber producers usually work two years ahead of a season, so that their products can be presented to the textile mills and converters; lead- time is needed to plan color and fabric lines.
Since the textile industry must work several seasons ahead of consumer demand, it must also take the lead in recognizing new fashion directions.
For this assignment:
List at least 3 Trend Predictive Services
List at least 2 Color Predictive Services
For each service, provide a brief description of what they do.
For each service, describe what makes them unique from other services.
Trend and color services are essential fashion businesses. In our text they are briefly discussed in chapter 3, p. 51, in chapter 5 p.114, and in chapter 12.
Chapter 5 Page 100-120 https://books.google.com/books?id=CEqvDAAAQBAJ&pg=PA101&lpg=PA101&dq=The+use+of+natural+fibers+predates+written+history.&source=bl&ots=8h5hhjESfl&sig=ACfU3U1hgoEZBVKdxSJZPXPRL_7sSUm_RQ&hl=zh-CN&sa=X&ved=2ahUKEwis-M78q8r3AhWbJUQIHUXdDg4Q6AF6BAgtEAM#v=twopage&q=The%20use%20of%20natural%20fibers%20predates%20written%20history.&f=false
Chapter 12 Page 244-258 https://books.google.com/books?id=o4gHEAAAQBAJ&pg=PA246&lpg=PA246&dq=the+media+offers+three+broad+categories+of+fashion+auxiliary+services:advertising,publicity,and+public+relations.&source=bl&ots=CAw4iAQ7h5&sig=ACfU3U2VdrkAyjRu-BbL8liP_T_0NhqDVQ&hl=zh-CN&sa=X&ved=2ahUKEwjC5Pu3tcr3AhWhEEQIHYFvDp4Q6AF6BAgVEAM#v=onepage&q=the%20media%20offers%20three%20broad%20categories%20of%20fashion%20auxiliary%20services%3Aadvertising%2Cpublicity%2Cand%20public%20relations.&f=false
