You and Andy are eager to present a detailed proposal of the marketing plan for the introduction of the new brand of fine chocolates to the company’s board of directors. Before you do that, Andy wants you to develop product policies and create a measure of customer satisfaction that will help you exert some control over the formulated marketing strategy.
Include the following topics in your final proposal:
• Title page
• Executive summary
• Introduction
• Environmental factors
• Definition of population
• Demand estimates
• Product strategy
• Distribution strategy
• Communication strategy
• Pricing strategy
• Product policies
• Customer relationship marketing
• Conclusions
• References
• Appendix
NOTES FOR ESSAYPRO WRITER: Same intention, we’re aiming for the Belgian Market. Chocolate City, Inc. has successfully been operating domestically in the US and now it’s time to make moves to Belgium but “Andy & I”need to create a proposal of our marketing plan (above) in preparation to globalizing considering all of those factors.
Here’s is the link to my school resources (this Unit’s slides) feel free to use them as well as other valuable external sources.
https://class.ctuonline.edu/_layouts/MUSEViewer/MUSE.aspx?mid=22351801
