Applied Research Paper on an Industry
For an industry of their choice, students will analyze the industry based on the following items. The choice of industry must be approved by the instructor.
o Internal Rivalry within the industry
o Potential Entrants into the industry
o Suppliers’ Market Power
o Buyers’ Market Power
o Substitutes and Complements
The format of the research paper is a consultant’s report. All references must be cited. An executive summary must be included in the paper.