Provide a comprehensive evaluation of the following organizational dynamics: 1. Examine Disney’s hit-making and risk-taking in the context of the Hollywood film industry and how leading content producers are increasingly shifting to a “blockbuster” strategy that revolves around making huge bets. 2. Analyze Disney’s product portfolio strategies and the need to balance bigger versus smaller bets as well as the need to balance investments in existing versus new properties. 3. Evaluate Disney’s product development and product launch strategies by describing in detail how Disney Studios develops, produces and releases films in both the live-action and animated categories. 4. Describe Disney Studio’s culture of creating creative products through collaboration and innovation. How does Alan Horn orchestrate the integration and collaboration of all the studios to improve the success of Disney Studios as a whole? Provide a critical analysis of the following: 1. In your view, is Disney Studios pursuing the right number of tentpoles as well as the right mix of new versus existing properties? Is it right not to enlist the help of financing partners? Would you change anything to the current strategy? 2. What are the advantages and disadvantages of betting on tentpole films? 3. How would you characterize the film development and marketing process at Disney Studios? What are the different stages? How can the Disney Studios minimize risk and maximize the odds of success throughout the process? 4. What are the advantages and disadvantages of having a structure with multiple labels or sub-studios as Disney has, as opposed to one central studio being responsible for the entire film output? The Strategic Marketing Conclusion 1. Will Disney’s tent pole strategy pay off in the short and long run? Provide a comprehensive explanation based on your findings.
