Overview The final project comes together in this deliverable. This requires the application of multiple key concepts addressed in this course for you to demonstrate and apply them to the business idea you have developed throughout the semester. You will complete and submit the final version of the Business Concept Project here. After incorporating feedback received in Parts A and B, compose the remaining sections: Executive Summary, Management, and Closing. Your final submission of eight (8) total pages, or 10–12-minute video, or 12–14 PowerPoint slides will be uploaded into the Business Concept Project Assignment folder by the due date. Refer to Business Concept Project Assignment Details for overall project details. The submission must include the following: Cover sheet, six (6) narrative pages, reference page for the paper presentation OR Cover page/screen, 12–14-minute narrative video, outline with in-text citations in Word, reference page in Word OR Cover slide, 13–14 narrative slides, reference page in Word for the PowerPoint presentation Final submission must include the following sections in this order: Executive Summary, Product/Service, Target Market, Competitive Advantage, Marketing, Management, and Closing sections. Outcomes A. Research an example of Corporate Social Responsibility initiative(s) and explain the impact on stakeholders. (Outcome M101) B. Compare and contrast different forms of business ownership. (Outcome M102) C. Describe management skills and types of management positions. (Outcome M203) D. Compare and contrast leadership and management skills. (Outcome M302) E. Identify the four components of the marketing mix and their application to target market segments. (Outcome M401) F. Discuss pricing strategies for different competitive situations and identify pricing tactics. (Outcome M403) G. Demonstrate how a social media site’s technology and information can be used to drive marketing strategy. (Outcome M404) H. Identify a potential career path in business and the skills and competencies needed to succeed. (Outcome M504) Instructions Apply the feedback received from your instructor on Part A and B to ensure all existing sections are prepped and ready to be submitted. Merge your Part A and Part B into a single document or PowerPoint file, or if you chose the video format, combine Part A and B sсrіpts to guide your final recording—but do not follow the sсrіpt word for word, this is just a guide. Adding to the work above, complete the Management section of the project—approximately 1 page, or 2 minutes (i.e., 260 words), or 2–3 PowerPoint slides with speaker notes. Identify the key players. What are their strengths, credentials, licenses, and experiences?
