Your highly regarded consulting team has been hired by the CEO to find a promising and/or sizable new market for the company. This new market should be one of the following: Uncontested new market space (like Cirque de Soleil) Disruptive innovation in the current market (like Airbnb in lodging) Application of company resources to a new market (like iPhone) Generally, this exploration will require you to research your organization so that you have a deeper understanding of the company capabilities, culture, and strategies (minimum 8 sources) use internal and external analysis frameworks to assess the company’s resources apply innnovation frameworks to explore potential new applications for company resources research different potential industries for market viability fnd a way to prototype and market test at least 2 variations of the offer (test with students, relatives, etc.) determine how you will enter the market and why customers will buy (this may be because of factors such as but not limited to competitive advantage, relationships with significant complements, uncontested market space, first- or second-mover advantage, halo effect from company’s other products and reputation, etc.) prepare a presentation plus 5-to-10 minute Q&A Include the following in the presentation: The problem or opportunity Vision and how your offering will satisfy the market Value proposition Assessment of market potential (quantify and provide evidence) Competition Major milestones High level business model (how you will make money) Financial projections Appendix (more detailed frameworks, analyses, business model, etc., detail of the market test, bibliography, etc.
