Project to think about re-imagining business models and in doing so bringing innovation for any product, startup, service … in this project we have to change the rules of the game in creating a business model by using the VALUE proposition and Value creation.You will use the Business Model Canvas innovation tool to approach corporate challenges or opportunities.You will identify and communicate the nine key elements of a business model: 1-Customer Segments,2- Value Proposition,3- Channels, 4-Customer Relationships, 5-Key Resources, 6-Key Activities, 7-Key Partners,8- Revenue Streams, and 9- Cost Structure.Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity.To complete the project, you will access the Business Model Canvas from Strategyzer.com (http://www.Strategyzer.com).Osterwalder, A., Pigneur, Y., Bernarda, G.,