Project Rubric You are the Creative Director for a small advertising firm in Illinois and you are submitting a bid to a Regional restaurant that has 15 locations in Central and Southern Illinois including the metro east, Southwest Indiana, and Western Kentucky to promote a newly expanded menu. The restaurant called the Family Table has been in business for 30 years and has primarily been a burger and fry restaurant. The restaurants are going to add some farm to table options that include beef, chicken, BBQ pork and vegetables from their own farms located in Illinois and Indiana. They are going to add breakfast items as well to the menu. You have been given a $100,000 dollar budget to do a 6 month marketing campaign to promote the changes. To complete the assignment you will need to prepare a 2-4 page paper highlighting the strategies that you will use, the media that you will purchase and why you have chosen that specific media. You will also need to describe any promotional campaigns, and develop a script for a 30 second radio and TV commercial including a slogan. Rubric: Introduction: 10 points This is the pitch to the company. Describe your agency and how it is best suited to promote this business. Introduce but do not go into detail the methods that you will use to advertise Advertising script and slogan: 10 points Script a 30 second commercial that can be used for both radio and TV this should include a slogan that will be used by the restaurant to promote the new venture. Media Plan: 10 points List the media that you plan to use and give an explanation why you have chosen to do use those specific media methods. Media Budget: 20 points Break down how you will use the $100,000. Show each Media used and the exact dollar amount you will spend on each one with and explanation why.
