What type of opportunity pathway did Daymond John follow when he decided to start FUBU?

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*The links will be provided at the bottom.

Listen to the “How I Built This” podcast episode featuring (Links to an external site.)Daymond John, Founder of FUBU (Links to an external site.), prepare a two page (12pt, double spaced) paper and respond to the four assignment questions listed below.

Properly cite all references and source materials.

Assignment Questions:

1. The entrepreneurial mindset is the ability to quickly take action and get organized under uncertain conditions. Relate at least two elements of the entrepreneurial mindset with Daymond John’s story. Connect with the content covered in Chapter 2: Activating an Entrepreneurial Mindset of the textbook.

2. Recall the four pathways to opportunity identification, and the role of alertness, prior knowledge, and pattern recognition as defined in Chapter 3: Creating and Recognizing New Opportunities of the textbook. What type of opportunity pathway did Daymond John follow when he decided to start FUBU? Also, please reflect on the unique value (value proposition) of FUBU.

3. The story of FUBU is made of several examples related to the design thinking process. Thinking about how Daymond John created, tested, and refined different products, please relate specific examples of his story with the design thinking process. Connect with the content covered in Chapter 4: Using Design Thinking of the textbook.

4. Identify and evaluate all of Daymond John’s bootstrapping methods. Give specific examples based on Daymond John’s story. You should connect with the content covered in Chapter 12: Bootstrapping and Crowdfunding for Resources of the textbook.

“How I Built This” podcast episode featuring (Links to an external site.)Daymond John, Founder of FUBU (Links to an external site.)

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