Everything must be based around the fashion retail market. – Specific focus on the fashion competitive market: examples of initiatives fashion brands are currently making towards mobile commerce (apps). example- Zara′s current metaverse concept etc. – Consumer Segment: influencers, attitudes and behaviours (Future Consumers) – Commercial opportunities – Adoption Challenges I would appreciate it if there is a long reference list in the Harvard format along with multiple graphs and infographics.
