The business is Isaiah’s Filipino Food Delivery. This will be a food delivery service located in Hong Kong which delivers Filipino meals and food products to customer’s doorstep. The competitive field will involve other food delivery companies. However the foods those delivery companies supply are from other cuisines (Chinese food, Indian food, Western food). We stand out with the choice of food we offer.
The geographic target will be middle to low income areas because low income households are slightly more likely to order food delivery. So it would benefit the business to be located in middle or low income neighborhoods where people are more likely to order food delivery. The target demographic is young people; those aged 18-29 and 30-44.
Make a business plan with these components.
I. Executive Summary (not to exceed one page)
A. Company name, address, and phone number
B. Name(s), and phone number(s) (random phone numbers is fine) of all key people hired to work for the business (you can label key people as friends that I hired to work for my business)
C. Brief description of the business, its products and services, the customer problems
they solve, and the companys competitive advantage
D. Brief overview of the market for your products and services
E. Brief overview of the strategies that will make your company successful
F. Brief description of the managerial and technical experience of key people
G. Brief statement of the financial request and how the money will be used (you can decide how much money needs to be used)
H. Charts or tables showing highlights of financial forecasts
II. Vision and Mission Statement
A. Entrepreneurs vision for the company
– include foster love for Filipino food
B. What business are we in?
C. Values and principles on which the business stands
– include: serving quality food without cutting corners
D. What is the source of its competitive advantage?
A. Company founding
B. Financial and operational highlights
C. Significant achievements
IV. Company Products and Services
A. Description
1. Product or service features
2. Customer benefits
3. Warranties and guarantees
4. Unique selling proposition (USP)
B. Patent or trademark protection
C. Description of production process (if applicable)
1. Raw materials
2. Costs
3. Key suppliers
4. Lead times
D. Future product or service offerings
V. Industry Profile and Overview
A. Industry analysis
1. Industry background and overview
2. Significant trends
3. Growth rate
4. Barriers to entry and exit
5. Key success factors in the industry
B. Outlook for the future
C. Stage of growth (start-up, growth, maturity)
VI. Competitor Analysis
A. Existing competitors – find info on other food delivery services in Hong Kong
1. Who are they? Create a competitive profile matrix.
2. Strengths
3. Weaknesses
B. Potential competitors: Companies that might enter the market
1. Who are they?
2. Impact on your business if they enter
VII. Business Strategy
A. Desired image and position in market
B. Company goals and objectives
1. Operational
2. Financial
3. Other
C. SWOT analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
D. Competitive strategy
1. Cost leadership
2. Differentiation
3. Focus
VIII. Marketing Strategy
A. Target market
1. Problem to be solved or benefit to be offered
2. Demographic profile
3. Other significant customer characteristics
B. Customers motivation to buy
C. Market size and trends
1. How large is the market?
2. Is it growing or shrinking? How fast?
D. Personal selling efforts
1. Sales force size, recruitment, and training
2. Sales force compensation
3. Number of calls per sale
4. Amount of average sale
E. Advertising and promotion
1. Media used (reader, viewer, listener profiles)
2. Media costs
3. Frequency of usage
4. Plans for generating publicity
F. Pricing
1. Cost structure
a. Fixed
b. Variable
2. Desired image in market
3. Comparison against competitors prices
4. Discounts
5. Gross profit margin
G. Distribution strategy (if applicable)
1. Channels of distribution used
2. Sales techniques and incentives for intermediaries
H. Test market results
1. Surveys
2. Customer feedback on prototypes
3. Focus groups
IX. Location and Layout
A. Location
1. Demographic analysis of location vs. target customer profile
2. Traffic count
3. Lease/rental rates
4. Labor needs and supply
5. Wage rates
B. Layout
1. Size requirements
2. Americans with Disabilities Act compliance
3. Ergonomic issues
4. Layout plan (suitable for an appendix)
X. Description of management team
A. Key managers and employees
1. Their backgrounds
2. Experience, skills, and know-how they bring to the company
B. Rsums of key managers and employees (suitable for an appendix)
C. Future additions to management team
D. Board of directors or advisers
XI. Plan of Operation
A. Form of ownership chosen and reasoning
B. Company structure (organization chart)
C. Decision-making authority
D. Compensation and benefits packages
E. Staffing plans
