11:59 PM
1. Continuing with your company’s marketing plan
2. Must be in APA format. Needs to include references
3. In 1-2 paragraphs analyze the Public Relations of the company
* Answer the following questions:
* Is there a well-conceived public relations and publicity program? Does the program have the ability to respond to bad publicity?
* How is public relations normally handled by the firm? By whom? Have those responsibilities nurtured working relationships with media outlets?
* Is the firm using all available public relations avenues? Is an effort made to understand each of the publicity outlet’s needs and to provide each with story types and that will appeal to its audience in readily usable forms?
* What does the annual report say about the firm and its products? Who is being effectively reach by this vehicle? Does the benefit of the publication justify the cost?
4. In 1-2 paragraphs analyze Personal Selling of the company/product
* Answer the following questions:
* How much of a typical salesperson’s time is spent soliciting new customers as compared to serving existing customers?
* How does the sales force determine which prospect will be called on and by whom? How is the frequency of contacts determined?
* How is the sales force compensated? Are there incentives for encouraging more business?
* How is the sales force organized and managed?
* Has the sales force prepared an approach tailored to each prospect?
* Has the firm matched sales personnel with the target market characteristics?
* Is there appropriate follow-up to the initial personal selling effort? Are customers made to feel appreciated?
* Can database or direct marketing be used to replace or supplement the sales force
5. In 1-2 paragraphs analyze Sales Promotion of the company/product
* Answer the following questions:
* What is the specific purpose of each sales promotion activity? Why is offered? What does it try to achieve?
* What categories of sales promotion are being used? Is sales promotion directed to the trade, the final consumer, or both?
* Is the effort directed at all the firm’s key publics or restricted to only potential customers?
*Use headings in your paper:
* Public Relations
* Personal Selling
* Sales Promotion
