hello Students will submit an essay (3,000 words) based on a case study of a brand, analysed with respect to two of the lecture topics covered in the lecture schedule. You will be given a set of essay questions for your individual case study. Please chose one. -Nation or place branding entails a mix of long-term and short-term brand strategies to build a sense of space. Discuss with an applicable case study. -How would you relate ethical branding or CSR with the Postmodern Consumer. Relate such a proposition to a relevant case study. -Brand Communities are a challenge to build and sustain in the Digital Age. Critique this notion using a case study. Global Brands have to constantly evolve to transcend into new markets and cultures. Examine how global brands can fail through a case study. -Social marketing and behavioural change are intimately entwined. Examine a social issue which has successfully mediated such a relationship. -Why is storytelling a means to co-create value and how can such a relationship be explored in a meaningful way. Examine this proposition through a case study. -Reputation Management is beyond the survival of scandals. Evaluate this through a case study. -When can cause-related Marketing go wrong and what are the strategies to recoup from such a situation. Illuminate this problematic through a case study. all the information are on the files below also there are two past examples of previous students please choose the one that suits you more thank you very much
