Module 10: Marketing Plan – Promotion and Advertising Analysis – Availability Ends 11:59 PM
Continuing with your company’s marketing plan
Must be in APA format. Needs to include references
In 1-2 paragraphs analyze the Promotion of the business’s products
Answer the following questions:
How does a typical customer find out about the firm’s product?
Does the message the firm delivers gain the attention of the intended target audience? Does it address the wants and needs of the target market, and does it suggest benefits or a means for satisfying theses wants? Is the message appropriately positioned?
Does the promotion effort effectively inform, persuade, educate, and remind customers about the firm’s products?
In 1-2 paragraphs analyze Advertising of the business’s products
Which media are currently being used? Has the firm chosen the types of media that will reach its target markets?
Are the types of media using the most cost-effective, and do they contribute positively to the firm’s image?
Are the dates and times the ads will appear the most appropriate? Has the firm prepared several versions of its advertisements?
Does the organization use an outside advertising agency? What functions does the ad agency perform for the organization?
What system is used to handle consumer inquiries resulting from advertising and promotions? What follow-up is done?
*Use headings in your paper:
Promotion
Advertising
Module 10: Marketing Plan – Promotion and Advertising Analysis Rubric
Module 10: Marketing Plan – Pr
