HW3 INEN 4369 Engineering Management Due date: May 3, 2022 until 10:00 pm via blackboard Save your document as LASTNAME_FIRST NAME_HW3 1. Please take a look at the Case #4 Patagonia and answer following questions (35 points). a. How do you think Patagonia executives decide on what products to offer so that the outcomes will be both business practical (think profits) and environmentally friendly (think sustainability)? Take the case of a proposed hiking boot. What criteria would you use to evaluate it as a new Patagonia product? b. Even though he is no longer the CEO, Yvon Chouinard still exerts major influence over Patagonia’s business approach. What should he and other Patagonia executives be doing today to make sure that his ideals remain a permanent part of the company’s culture after he’s no longer active at the company? 2. Please take a look at the Case #5 Harley-Davidson and answer following questions (35 points). a. If you were CEO of Harley-Davidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales? b. In America, Harley has shifted the positioning of its products away from simply motorcycles and more toward being status symbols of a particular lifestyle. What are the implications of cultural factors for positioning in other countries that Harley has targeted for growth—ones like Japan, China, France, and Brazil? 3. Please take a look at the Case #6 In-N-Out Burger and answer following questions (30 points). a. Rich Snyder was twenty-four years old when he assumed leadership of In-N-Out after his father passed away. In what ways do you think his young age was an asset or a liability for his leadership? Does age really matter in entrepreneurship? b. In an era of fusion cuisine and extreme fajitas, is In-N-Out’s long-term strategy of offering only four simple food items still on track? How about the firm’s approach to employees? Does it give them an edge over the fast-food competition? Some reminders about HW3: Some IMPORTANT reminders about HW3 which is valid for other assignments: • This is an individual assignment. IF I DETECT ANY PLARIGISM OR GROUP WORK FOR THE HOMEWORK ASSIGNMENTS YOU WILL RECEIVE AUTOMATICALLY ZERO. IF YOU GIVE YOUR WORK TO ANOTHER STUDENT YOU WILL GET ZERO. GIVING YOUR WORK OR RECEVING SOMEBODY ELSE’S WORK WILL BE EVALUATED SAME, SO YOU WILL GET ZERO IN BOTH CASES. • HW 3 contains 3 questions. • Please do not include case study write up in your HW 3 submission. Answer ONLY the questions. • If you are referring from our book or any other references, you should give that part as a reference. • You cannot simply copy paste from any website any information. If you are copy paste from anywhere, this can be PLAGIARISM. It is unacceptable. You always use your own sentences (I will check your assignment with SAFE ASSIGN software) • You should not just google the answers; google is not a good reference. You should go other textbooks or articles, if you are using any references. • Late assignments will be punished by deduction 10 points each day. Even 1 second is showing as late. After 3 days pass the due date, no hw will be accepted. • This homework writing should be somewhere between 3-5 pages (excluding cover page and references). • Please use references (articles, white pages, etc., and if you are using them please REFER them. • Please send your FINAL VERSION of writing including references, I will not reopen HW3 for resubmission.
